Dirt 'n' Glitter
DRINK | PLEX | WELP | REPEAT
Overview
Dirt 'n' Glitter [D-N-G] is a notorious capsuleer corporation primarily associated with the Amarr Empire's 24th Imperial Crusade. Originating as a specialized interest group within the now-defunct Fweddit organization, the corporation has evolved into a distinct cultural and military entity within the low-security warzones of New Eden. They are best known for their aggressive "brawl-first" tactical doctrine, their relentless psychological warfare in local communication channels, and a unique internal culture that blends alcohol consumption with the quasi-religious veneration of an ancient figure known as Kesha.
Unlike many paramilitary organizations that prioritize killboard efficiency or territorial sovereignty, Dirt 'n' Glitter operates on a morale-centric philosophy. Their strategic goals are often secondary to the generation of "content"—a euphemism for high-intensity, chaotic engagements. Despite this seemingly casual approach, DNG has historically served as a critical anchor for the Amarr militia, providing consistent fleet numbers and propaganda support during key campaigns in the Bleak Lands and Metropolis regions.
The corporation is the founding and executor member of the alliance Local Is Primary [CTRLV], a name derived from their signature tactic of flooding local channels with bewildering propaganda to demoralize or confuse hostiles. While their activity levels have fluctuated cyclically over the last decade—often described by analysts as periods of "hibernation" followed by explosive "resurrections"—they remain one of the most culturally distinct entities in the history of Faction Warfare.
Identity & Culture
The cultural foundation of Dirt 'n' Glitter is built upon the "Interstellar Kesha Department" (IKD), a diegetic cult of personality surrounding the pre-Collapse musical figure Kesha Rose Sebert. Members frequently refer to her as the "True Empress of Amarr," a blasphemous yet enduring internal joke that serves as a unifying shibboleth. Recruitment protocols often involve "litmus tests" regarding an applicant's willingness to embrace this eccentric orthodoxy, filtering for pilots who prioritize social cohesion over rigid military discipline.
Operationally, the corporation follows the mantra: "Drink | Plex | Welp | Repeat." This ethos encourages high-risk behavior and desensitization to ship loss. "Plexing" refers to the capture of Faction Warfare complexes, while "Welping" denotes the catastrophic loss of a fleet in pursuit of a fight. This lack of risk aversion makes DNG a dangerous adversary; intelligence reports suggest they are difficult to bait because they will often engage overwhelming odds simply for the sport of it, rendering traditional deterrence strategies ineffective.
A significant component of their identity is the saturation of local communication channels. The phrase "Local is Primary" dictates that winning the psychological war in text channels is as vital as the grid battle. This involves the rapid deployment of ASCII art, memes, and nonsensical slogans designed to break the concentration of opposing fleet commanders. The corporation utilizes a proprietary authentication system known as "GlitterKnife" to manage its membership, a nod to their origin in communities that value rigorous API/ESI security despite their chaotic public persona.
Command Structure
The leadership history of Dirt 'n' Glitter is characterized by a "revolving door" of charismatic figures, often stepping down due to burnout only to return years later. The most prominent figure in corporation history is Mikal Vektor, whose tenure is often divided into distinct "eras" or "comings." Vektor is credited with cementing the corporation's identity independent of its parent alliance and is widely regarded as the architect of the [CTRLV] alliance structure. His leadership style combined aggressive recruitment drives with a cult-like cultivation of the corporation's internal memes.
Tristan daCuhna served as another pivotal CEO, particularly during periods where the corporation leaned heavily into "shitposting" as a diplomatic tool. Known for producing low-fidelity propaganda videos and maintaining high engagement on public forums, daCuhna's era solidified the corporation's reputation for weaponized incompetence—feigning weakness to lure enemies into brawls.
Other notable directors include Tujiko Noriko, a key figure in the corporation's founding days, and Savros Hunturas, who managed operations during the resurgence associated with the Uprising expansion. Recent records indicate Valcent Vintine holding the executor role, supported by long-time veterans like Commander Sertan and FallenDream09, who maintain institutional continuity during the absences of primary figureheads.
Affiliations & Politics
Current Alliance: Local Is Primary [CTRLV]
Dirt 'n' Glitter is the founding and anchor corporation of [CTRLV]. The alliance was created to provide a sovereign identity for the corporation after its separation from larger power blocs, allowing it to focus exclusively on low-security mechanics without the obligations of null-security sovereignty.
Historical: I Whip My Slaves Back and Forth [J4LP]
DNG began as the "#GLITTERFLEET" special interest group within J4LP, the alliance formed by Fweddit. While J4LP was aligned with the The Imperium (formerly CFC) and held sovereignty in Cloud Ring and Delve, DNG members frequently expressed dissatisfaction with null-security politics. The eventual schism occurred when J4LP fully committed to null-sec, prompting DNG to split and return to the Amarr warzone to pursue their own destiny.
Coalition History: Moneybadger Coalition
During the conflict known as World War Bee (2016), Dirt 'n' Glitter, operating under [CTRLV], aligned with the Moneybadger Coalition (MBC) / Lowsec Voltron. This placed them in direct opposition to their former allies in the Imperium. They participated in harassment campaigns in the north and low-sec skirmishes, leveraging their small-gang expertise to disrupt Imperium supply lines and morale.
Theaters of Operation
The primary theater for Dirt 'n' Glitter has always been the Amarr-Minmatar Warzone, specifically the contest over the Bleak Lands and Metropolis. The system of Huola served as a long-standing spiritual home and staging ground, often cited in corporation literature as the "Holy Land." Control over Huola and neighboring systems like Kamela often dictated the corporation's morale and activity levels.
During their tenure with J4LP, the corporation operated out of Cloud Ring and Vale of the Silent. These deployments were characterized by larger fleet actions typical of null-security warfare, though DNG pilots frequently roamed back to low-sec. The stark contrast between the "blob" warfare of null-sec and the frigate-heavy brawls of low-sec was a key driver in their eventual return to the warzone.
In more recent years, the system of Auga and the surrounding constellations have become focal points. The corporation has also been sighted in Egghelende, a notorious pirate haven, utilizing it as a base for gate camps and rapid response fleets. Intelligence indicates they maintain jump clone networks across the warzone to project force into "hot" systems like Saikamon during militia offensives.
Brief deployments to the Black Rise region (Caldari-Gallente warzone) have occurred, usually during lulls in the Amarr militia's activity. These expeditions are often framed as "safaris" or training exercises, allowing pilots to engage different adversaries without the political baggage of the southern warzone.
Doctrine & Tactics
Dirt 'n' Glitter's tactical doctrine is heavily biased towards short-range, high-damage "brawl" compositions. Their signature historical fleet concept is the Blaster Harpy, a Caldari Assault Frigate fitted for maximum close-quarters damage, supported by Scythe logistics cruisers. This doctrine allowed them to punch above their weight class by overwhelming larger ships with swarm tactics before they could track the fast-moving frigates.
Another enduring doctrine is the "Rainbow Coercer" fleet. Utilizing the Coercer destroyer, pilots fit laser crystals of varying frequencies to produce a multi-colored light show on the battlefield. While militarily suboptimal, the psychological effect and visual spectacle align perfectly with the corporation's "glitter" branding. These fleets are often deployed for propaganda videos or celebratory roams rather than strategic objectives.
In the cruiser weight class, DNG favors armor-tanked compositions, leveraging the Augorur Navy Issue and Prophecy Navy Issue. These ships provide the durability required for sustained engagements on complex beacons, where range control is often limited. Drone boats are also a staple, allowing pilots to focus on navigation and electronic warfare while maintaining damage output.
The corporation also maintains a dedicated training wing, historically known as "T4RD.", which funnels new pilots into cheap frigates to learn the basics of tackle and manual piloting. This "sink or swim" mentorship ensures that even junior members are acclimated to the high-attrition nature of DNG operations.
Notable Operations
Operation Scorch (Date Classified): A unified Amarr militia campaign aimed at achieving 100% control of the warzone. DNG played a pivotal role in the relentless "plexing" required to flip systems, often running 23/7 fleets in key constellations. The operation culminated in a period of total Amarr dominance, a rare feat in the fluctuating history of the 24th Imperial Crusade.
The Siege of Saikamon (YC119): DNG forces were instrumental in the capture of Saikamon, a strategic system that had been held by Minmatar forces for an extended period. The siege involved days of back-to-back skirmishes, with DNG providing the heavy tackle and brawling cores needed to dislodge entrenched defenders.
The 2025 FW Blood Brawl: In the wake of the militia revitalization, DNG hosted and participated in massive organized brawls in Auga. These events were advertised publicly to draw in hostile entities, turning the system into a meat grinder of destroyers and battlecruisers. The objective was purely "content generation," adhering to the corporation's philosophy that a good explosion is its own reward.
Relationships
Dirt 'n' Glitter maintains a complex web of relationships. Within the Amarr Militia, they are viewed as chaotic but necessary shock troops. Their relationship with Minmatar Republic loyalist alliances like Ushra'Khan is one of respectful enmity; the two sides have exchanged fire for over a decade, developing a rapport built on shared battlefields.
Historically, their ties to Fweddit remain a defining part of their heritage, though the two entities diverged significantly in culture and operational focus. Relations with the The Imperium are cool; having rejected the "blue donut" of null-sec, DNG often positions itself as antithetical to the large power blocs, preferring the fluid politics of low-sec.
Modern Status
As of late YC126/early YC127, Dirt 'n' Glitter remains an active force within the Local Is Primary alliance. Following the Mikal Vektor "4th Coming" and subsequent departure, the corporation has stabilized under a directorate that continues to push for activity in the Bleak Lands. Recruitment channels remain open, utilizing the "GlitterKnife" auth system to process new applicants.
The corporation continues to adapt to the evolving landscape of Faction Warfare, participating in the frontline mechanics introduced in recent interstellar updates. While their numbers fluctuate, their presence in local chat and on the killboards of the Amarr warzone remains a constant, ensuring that the legacy of "Drink | Plex | Welp | Repeat" endures.
Timeline
- July 2013: Dirt 'n' Glitter is founded as a spinoff from Fweddit. Originally the #GLITTERFLEET SIG.
- Late 2013: Establishes early dominance in Amarr FW, focusing on frigate swarms.
- 2014: Moves to Cloud Ring with J4LP alliance. Struggles with null-sec mechanics and boredom.
- Early 2015: The "Great Schism." DNG splits from J4LP as the alliance folds into the Imperium's sphere.
- Mid 2015: Formation of the Local Is Primary [CTRLV] alliance. Return to Huola.
- 2016: Joins the Moneybadger Coalition during World War Bee. Harasses Imperium assets in the north.
- Late 2016: Returns to the Amarr/Minmatar warzone full-time. Begins "Scorch OP" coalition efforts.
- 2017: Key participant in the capture of Saikamon. Peak activity levels.
- 2018: Brief deployment to Black Rise for content.
- 2019: Period of dormancy and leadership rotation. Tristan daCuhna era.
- 2020: Resurgence of activity. "No Medal" campaign to deny Minmatar total control.
- 2021: Quiet period. Operations shift to small-gang roaming.
- Late 2022: Massive recruitment drive coinciding with FW Uprising expansion. Return of Mikal Vektor.
- 2023: High-intensity warfare in the Turnur and Auga pockets.
- 2024: "4th Coming" of Mikal Vektor concludes. Leadership transition to Valcent Vintine.
- 2025: Hosting of the "Blood Brawl" in Auga. Continued presence in the Amarr militia.