Local Is Primary [CTRLV] represents a distinct, culturally idiosyncratic, and persistent force within the Amarr Empire's paramilitary apparatus. Ostensibly a loyalist organization dedicated to the 24th Imperial Crusade, the alliance operates with a doctrine that blends traditional asymmetric warfare with aggressive psychological operations—specifically, the weaponization of local communication channels. While many capsuleer organizations prioritize kill efficiency or territorial sovereignty, CTRLV has historically prioritized morale-breaking volume, both in terms of ship hulls fielded and noise generated on public frequencies.

Emerging from the cultural diaspora of the older "Fweddit" and J4LP coalitions, Local Is Primary solidified itself as a haven for pilots who rejected the rigid discipline of traditional null-security blocs in favor of the chaotic, rapid-fire environment of low-security Faction Warfare. Their operational mandate is deceptively simple: maintain dominance in the Bleak Lands and Devoid regions through sheer attrition and a refusal to de-escalate. Analysts often categorize them as a "content engine"—a group that generates conflict for its own sake, often at the expense of their own efficiency statistics.

Despite a reputation for buffoonery carefully cultivated by their own propaganda, CTRLV possesses a competent logistical backbone and a history of fielding capital assets in low-security skirmishes. They have served as a critical, if unruly, component of the Amarr Militia's strategic offensives for nearly a decade. Their identity is inextricably linked to their executor corporation, Dirt 'n' Glitter [D-N-G], whose distinctive corporate culture—centering on pop-cultural worship and aggressive recruitment campaigns—defines the alliance’s public face.

The genesis of Local Is Primary can be traced to mid-YC117 (2015), born from the fragmentation of the "J4LP" (Just for Laughs/Fweddit) coalition. As the older leadership structures dissolved or migrated to null-security space, a core cadre of pilots committed to the Amarr Faction Warfare lifestyle chose to remain in the warzone. Led by Dirt 'n' Glitter, this splinter group formalized the alliance under the ticker CTRLV—a direct reference to the keyboard command for "paste," symbolizing their tactic of flooding local communication channels with repetitive propaganda, nonsense, and recruitment macros.

The alliance's founding mandate was a rejection of "serious business" capsuleer politics. While other entities sought to build rental empires or enforce strict "blue donut" diplomatic treaties, CTRLV embraced the chaotic nature of the militia. Their philosophy, often summarized by the mantra "Drink | Plex | Welp | Repeat," emphasized the cyclical nature of Faction Warfare: the consumption of boosters (or narcotics), the capture of complexes (plexing), the inevitable loss of ships (welping), and the immediate return to the field. This doctrine allowed them to sustain morale even during periods of heavy strategic losses against their perennial rivals, the Minmatar Republic tribal militias.

Early operations were centered around the Huola and Kamela systems, traditional hotbeds of militia violence. Unlike their predecessors who sought to hold space for income, CTRLV utilized system control primarily as a mechanism to force fights. Their "Local Is Primary" ethos argued that dominating the psychological battlespace—the local text channel—was as vital as winning the grid. If an enemy fleet could be annoyed into making a mistake, or goaded into undocking into a trap, the tactic was considered a success. This unconventional approach often put them at odds with traditionalist Amarr loyalists, such as Praetoria Imperialis Excubitoris, who viewed CTRLV's behavior as undignified, yet could not deny their effectiveness in suppressing Minmatar uprisings.

Governance within Local Is Primary is theoretically hierarchical but functionally anarchic, held together by a cult of personality surrounding key directors and Fleet Commanders. The executor corporation, Dirt 'n' Glitter [D-N-G], holds the ultimate authority, with its CEO and directorate serving as the de facto alliance leadership.

Prominent figures in the alliance's history include Savros Hunturas, a director known for publishing extensive manifestos detailing the state of the militia and the internal mechanics of the alliance. Savros functioned as the primary ideologue, translating the alliance's chaotic energy into coherent strategic narratives. Alongside him, Mikal Vexor served as a senior military commander, specializing in electronic warfare and small-gang tactics that maximized the alliance's disruption capabilities.

The leadership cadre also includes click_exchange, often associated with the alliance's recruitment and media output, and Damassys Kadesh, who captained the alliance's competitive teams in the Interstellar Alliance Tournaments. The governance structure is less a rigid military chain of command and more a "council of elders" who direct the mob. While Holy Amarrian Battlemonk [AMONK] provides a distinct roleplay-heavy voice through leaders like edeity, the overall direction remains firmly rooted in the DNG culture of irreverence.

Internal stability has occasionally been threatened by burnout, a common affliction in high-intensity Faction Warfare groups. During these periods, leadership figures have been known to temporarily migrate to other organizations, such as Snuffed Out, to maintain combat proficiency before returning to reactivate the CTRLV core. This fluidity has led to accusations from rivals that the alliance "dies" annually, only to undergo an "undeadening" when the political climate shifts.

• Dirt 'n' Glitter [D-N-G]: The heart and soul of the alliance. DNG provides the bulk of the combat pilots, the FCs, and the cultural identity. Their recruitment drives are legendary for their ubiquity ("DNG is recruiting" is a standard sign-off), and they maintain the "Kesha Cult" narrative that binds the membership together.
• Holy Amarrian Battlemonk [AMONK]: A corporation that bridges the gap between the alliance's meme-centric culture and the serious roleplay elements of the Amarr militia. Led by figures deeply invested in the lore of the 24th Imperial Crusade, AMONK provides industrial support and a cadre of pilots who treat the warzone with religious significance.
• Khanid Propulsion Systems [KPROP]: A specialized combat unit within the alliance. While smaller in number than the executor, KPROP has been instrumental in providing veteran pilots for specialized doctrines, particularly in the alliance's forays into capital escalation.
• Prime Directive. [PR-DI]: A long-standing member corporation contributing to the alliance's fleet numbers and logistical chains. Their integration into the CTRLV command structure allows for seamless operation during coalition-level fleets.

Historically, the alliance has also hosted corporations such as Red Sky Morning and the Atash e Sarum Vanguard (before its consolidation), which served as key combat wings during the campaigns for the Eugidi constellation. The roster fluctuates with the tides of war, but the core identity remains anchored by DNG.

Local Is Primary occupies a unique diplomatic niche: they are fiercely loyal to the Amarr cause but politically distinct from the imperial establishment. Their primary allegiance is to the Amarr Militia coalition, where they serve as a heavy assault element. However, their relations with other militia groups are complex. They maintain a respectful, if occasionally strained, relationship with Praetoria Imperialis Excubitoris (PIE) and other loyalist groups, often clashing over methodology (shitposting vs. sermonizing) while collaborating on strategic objectives like system sieges.

Outside the militia, CTRLV has historically aligned with Rekking Crew [RC], a lowsec power bloc operating in the Domain and Providence border regions. This alignment was particularly visible during the "Anti-Snuff" coalition era (circa YC122-123), where CTRLV pilots flew alongside RC and Dock Workers to counter the hegemony of Snuffed Out. Despite this, the relationship with Snuffed Out is ambiguous; individual leadership ties and the mercenary nature of lowsec mean that yesterday's enemy is often today's cynosural beacon provider.

The alliance maintains a permanent "Kill on Sight" status towards the Ushra'Khan [UNITY], the oldest Minmatar freedom fighter alliance. This rivalry is the defining conflict of CTRLV's existence, spanning thousands of skirmishes across the warzone. In recent years, diplomatic friction has also arisen with Deepwater Hooligans [BIGAB] and Rote Kapelle, particularly regarding control of infrastructure in the Aset system.

Internally, the militia suffered a "civil war" of sorts in YC125 (2023), where CTRLV leadership accused the alliance "The Amarr Militia" [A-M-R] of acting as a proxy for Deepwater Hooligans to destabilize the warzone. Intelligence dossiers released by CTRLV highlighted these connections, leading to a fracture in the united front and a period of internal cleansing.

The Bleak Lands: The ancestral home of the alliance. Systems like Huola, Kamela, and Aset form the "Golden Banana" of Amarr control. CTRLV has spent years fortifying these systems, using Aset as a primary staging point for capital projection. The defense of their Fortizar in Aset against siege attempts by pirate blocs has been a recurring campaign theme.

Devoid Region: As the warzone fluctuates, CTRLV often deploys to the Devoid region to open new fronts against the Minmatar. The Saikamon system holds historical significance; in YC119, CTRLV spearheaded a massive coalition effort to capture Saikamon, a victory that marked the end of a prolonged period of Minmatar dominance.

Turnur & The Stellar Crisis: In late YC124, the Turnur system became the focal point of New Eden due to the stellar transmuter event. CTRLV, staging nearby, was heavily involved in the chaotic skirmishes surrounding the star's destabilization. The unpredictable wormhole connections and the high-stakes environment suited their "welp" doctrine perfectly, allowing them to punch above their weight class by flooding the grid with expendable heavy interdictors and electronic warfare platforms.

Eugidi Constellation: A frequent battleground where CTRLV has supported allied corporations like the Atash e Sarum Vanguard. Control of Eugidi is often seen as a barometer for the health of the Amarr Militia, and CTRLV's presence there usually signals a major offensive push.

Local Is Primary's combat doctrine is best described as "opportunistic saturation." Unlike elite small-gang entities that rely on kiting and separation, CTRLV prefers brawling compositions that maximize close-range damage and electronic warfare. Their signature fleets often involve heavy armor battleships (Abaddons, Apocalypse Navy Issues) supported by a disproportionately large wing of Crucifiers and Arbitrators. The goal is to render enemy logistics ineffective through tracking disruption and neut pressure while the main fleet grinds down targets.

The "Drink | Plex | Welp | Repeat" motto is not merely propaganda; it is an economic strategy. By utilizing cost-effective hulls and insurance fraud, CTRLV pilots can sustain losses that would demoralize more risk-averse alliances. This resilience allows them to take fights they are statistically likely to lose, simply to inflict boredom or fatigue on the enemy. As noted in training manuals for new recruits, the objective is often to make the enemy regret undocking, not necessarily to destroy their ship.

Despite their "trash tier" self-branding, the alliance is capable of sophisticated escalation. They maintain a cache of dreadnoughts and carriers in lowsec staging, used for counter-drops and structure bashes. Their integration of Black Ops battleships allows them to project power into Minmatar backlines, hunting ratters and mission runners to disrupt the enemy's economic base. In the Alliance Tournament, their teams have shown surprising discipline, with notable performances in AT XVII that contradicted their reputation for incompetence.

A key component of their strategy is the "Newbro Meatshield." CTRLV aggressively recruits rookie pilots, handing them cheap frigates and throwing them into the fray immediately. This ensures a constant stream of tackle on the field and indoctrinates new pilots into the alliance's culture of fearless loss before they can develop "killboard anxiety."

The Saikamon Siege (YC119): One of the most significant victories in the alliance's history. After months of Minmatar control over the warzone, CTRLV rallied the Amarr Militia to siege Saikamon. The campaign required round-the-clock fleets to suppress Minmatar defensive plexing. The eventual capture of the system broke the Minmatar defensive line and led to a cascading recapture of the Bleak Lands.

The Anti-Snuff Coalition (YC122-123): As Snuffed Out consolidated power in lowsec, threatening the autonomy of smaller groups, CTRLV joined forces with Rekking Crew and Dock Workers. This period saw massive capital engagements where CTRLV provided subcapital support and dreadnoughts. While the coalition eventually fractured, the campaign demonstrated CTRLV's ability to operate in high-end lowsec fleet warfare. Discussions from the era highlight the complex web of frenemy relationships required to sustain such a war.

The Defense of Aset (YC125): In 2023, the alliance faced existential threats from Deepwater Hooligans and Rote Kapelle, who sought to evict them from their staging in Aset. The conflict was brutal, involving structure timers and heavy interdiction of supply lines. Concurrently, the "Civil War" with the The Amarr Militia [A-M-R] alliance—accused of being BIGAB puppets—forced CTRLV to fight a war on two fronts: one against external pirates and one against internal saboteurs. The eventual relocation to Huola was a tactical withdrawal that preserved the alliance's assets.

The Waifu Wars (YC126-Present): A semi-satirical but violently enacted campaign narrative in 2025, dubbed the "Waifu Wars," saw CTRLV resurging to reclaim lost territory. Fueled by the return of veteran FCs and a fresh influx of propaganda, the alliance pushed back against Minmatar gains in the Metropolis border systems. Public records indicate a renewed operational tempo during this period.

The Kesha Cult: The spiritual core of the alliance is a bizarre, quasi-religious devotion to the ancient Terran pop icon Kesha. Pilots are encouraged to recite lyrics during fleets, and the alliance logo (a modification of the Morton Salt Girl) is often conflated with iconography of the singer. This "cult" serves a practical purpose: it filters out recruits who take themselves too seriously, ensuring that only those compatible with the alliance's culture remain.

AT XVII Run: Contrary to their "bad at game" meme, CTRLV fielded a competitive team for Alliance Tournament XVII. They advanced to the Round of 16, defeating several "elite" PvP alliances before being eliminated by Hydra Reloaded in Match 22. The loss was celebrated as a victory of spirit, proving that "sperging" in local did not preclude tactical competence.

The "Dead" Alliance Myth: A recurring joke in the cluster is that CTRLV "dies" every year. sovereignty maps and activity logs often show dips that critics claim are the end of the alliance, only for activity to spike vertically months later. This cycle of hibernation and "undeadening" has become a strategic rhythm, allowing leadership to avoid total burnout.

The culture of Local Is Primary is an aggressive weapon. Their public channels are a torrent of ASCII art, copy-pasted slogans ("BIRD UP"), and nonsensical noise designed to drown out enemy fleet commands and demoralize opponents. This "weaponized autism" (a term they use self-referentially) is codified in their recruitment pitches: "We are terrible, come be terrible with us."

Visual propaganda often features high-quality video production juxtaposed with low-effort shitposting. The "Whale of a Time" video series highlights capital kills and brawls, set to upbeat music that contrasts with the grimdark aesthetic of EVE Online.

Recruitment is perpetual and indiscriminate. The phrase "DNG is recruiting" has appeared in the local chat of nearly every system in New Eden, regardless of relevance. This open-door policy ensures a constant influx of fresh bodies to replace those lost to the meat-grinder of Faction Warfare.

As of late YC126 (2025), Local Is Primary is in a phase of resurgence. Following the difficult campaigns of 2023 and the restructuring of the Amarr Militia, the alliance has solidified its hold in the Bleak Lands. They remain the largest and most vocal organized group within the militia, serving as the counterweight to the Minmatar Fleet Alliance [FL33T].

Current intelligence suggests a renewed focus on capital proliferation and a tightening of ties with Holy Amarrian Battlemonk to integrate roleplay narratives into their fleet operations. While they no longer hold the sheer numbers of their peak "Fweddit" days, their cultural cohesion makes them a permanent fixture of the lowsec landscape. They continue to operate out of Huola and Aset, ensuring that for any intruder in Amarr space, local chat remains the primary hazard.